Retargeting, often used interchangeably with remarketing, is a digital advertising technique that serves ads to users who have previously interacted with a brand’s online properties, such as visiting a website, viewing a product, or engaging with social media content. By leveraging cookies or pixel data, advertisers can re-engage these “warm” leads with tailored messages, reminding them of their interest and encouraging them to complete a desired action. This strategy is highly effective for improving conversion rates and maximizing ad spend.