Reels are Instagram’s short-form video feature, allowing users to create and share engaging clips up to 90 seconds long. Designed to compete with TikTok, Reels offer a suite of creative editing tools, including audio, effects, and text overlays. They appear in a dedicated section of the app, on the Explore page, and in users’ feeds, providing a powerful avenue for content discovery and viral reach. Brands and creators leverage Reels to showcase products, share quick tutorials, and participate in trending challenges.